The software is easy enough for anyone who has some experience using it, but also robust so that novices are able get up-and running quickly without too much fussing about! As I said above though there's not really anything we dislike as such; however if one thing was improved then perhaps this would make things easier when working from home (as sometimes happens). We've been very pleased by how well our clients have taken advantage of being given access through geo targeting which means they're getting highly targeted traffic at lower cost than before.