I like that it is easy to use because you can create your own rules for when an ad should be shown or not show up in my feed (I don't want ads about weight loss products showing). It's also very customizable which allows me many options if needed! There are some things they could improve but nothing big so overall its good software!! Great product with great support from their team who will help train new users how best utilize this tool within there particular business needs/requirements. The benefit we realized was better reach out customers via email marketing campaigns using Mailchimp integration without having them have open another program such us Facebook messenger etc..