I don't usually buy hair products that expensive, but this really is one of those products where you get what you pay for. I have very thick curly hair but I like to straighten it from time to time. I used a Cantu heat protectant because I thought it would do the trick, but I noticed that my hair became terribly dry and damaged. I kept changing shampoo and conditioner but nothing helped. I came across an influencer on IG who was swearing by this and when I saw the reviews I saw that they were almost all positive so I figured why not give it a try. That's the best $40 I've spent on hair products. It made my hair so soft and I straightened it almost every day (just to straighten it), the smell is not strong at all and I'm justifiably so happy I made the purchase. Small things have a big impact. Definitely recommend trying it.
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