I like how it's easy to use, you can easily create your own ad units without coding or any other technical knowledge required (you just need some creativity).
You also get stats for every single unit which helps us know what works best compared against each others so we don't have duplicate ads out there! The only thing i dislike about this platform would be if they could add more features such as scheduling of campaigns/ads etc but overall great product!! It has helped our business grow by leaps & bounds since using their service because all aspects are managed through one place from creatives /budgeting right up until final campaign reporting - no longer do multiple people manage these things separately anymore :).