The ability to have everything under one roof with syncs between our 3rd party applications (Salesforce being at least most important). There are some modules that don't integrate well into SalesForce or not even available in their marketplace offerings which would be great if they did! We're solving for data integrity across several different departments within an organization so we needed something like this as it makes sure all information from multiple sources gets pulled down together - no duplication of effort here!! It's also good about keeping track when certain things need updating/fixing etc., by us vs them having issues getting those fixed themselves after time lapse periods where sometimes days will go missing before someone notices there was anything wrong? I hope others reading find these features helpful too since you can get away without needing other products now because your looking through just 1 platform rather than 2-3 separate ones otherwise.