Review on Pathfinder by Mike Phillips

I love that you can create custom emails templates to send out mass email campaigns or individualized messages depending of your needs at any time during day or night. The price isn't bad either! There are some tools more expensive than this one but it's worth taking into consideration if you want something really complete and easy to use without having to learn everything from scratch. We've been using pathfinder only about 3 months now so we haven't had too many complaints yet (if there have already been they were resolved immediately). Sending newsletters daily/weekly through PathFinder has helped us keep our customers up to date every single week regarding new products as well as discounts offered throughout each month.