Asked everyone the same questions. Why are these Factor 55 products so expensive etc.? I watched videos of Factor 55 President talking about the history of their products. I was impressed by all the reviews but I still don't understand why this product is so expensive. So when I broke down and ordered Flatlink I couldn't wait for it to be delivered. Let me be completely honest, when I unboxed this item I was shocked at the quality. It looked like a damn big piece of jewelry. I really don't even want that thing attached to my Rubicon! If you have any doubts about buying a Factor 55 product, don't hesitate. Buy it if you can. I installed it on my Smittybilt synthetic winch cable. I had to cut the ugly catch, but so be it. The Flatlink looks unreal and I know it will withstand anything I throw at it.
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