The best part about this program was that it allowed me see my feed's performance over time so I could make adjustments as needed for more engagement with potential clients or prospective leads. It also gave us an idea of which feeds were working well versus those not getting much attention from our audience base - but we couldn't always tell why they weren't doing better! A little buggy at times in terms of how quickly you can access your analytics dashboard when logged into another account. We used newsxMax mainly because there are other similar programs out their like LiveRamp which require users have accounts set up per channel (we only had one). So using live ramp would mean creating separate profiles/accounts just for each platform whereas using nsmax max meant having all channels under 1 profile.