I like how easy it is to create tests, which allows me to quickly find out what works best for my audience. There's not much you can do with this app that isn't already available in other apps. It doesn't have some of the more advanced features offered by others (such as A/B testing), but if all you need is an ab test tool then this will work just fine! The ability to easily split up your traffic into multiple segments so you don't overwhelm one group while leaving another under-served. This helps keep things organized and ensure everyone sees something different. You may want to try alternatives first before deciding whether they are right for you. We were able to use App AdHoc for our mobile website without having to hire someone else or spend thousands per month on software.
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