I love how easy it is for me as an SEO marketer at my agency (Agency Digital) to find new keywords that we may have missed in our search engine optimization work! It's also super useful when trying out different ad groups with Google AdWords - having this tool right next door helps us get better results faster than ever before!! There are definitely some quirks here & there where things aren't always working quite like they should be but nothing too bad so far. Try using their free trial version first if possible because honestly not much happens during said time except seeing what features do actually exist within its platform which might help narrow down options later once paid plans come into play ;) We've been able to track all kinds of data about clicks/impressions etc from both clickstreams AND organic searches across various channels such as mobile apps / web vs social media ads campaigns + PPC via GCP account integration through GA code snippets!