The most important thing about intentIQ was that it could help me to find my target audience in their own language, which I think makes this tool unique from other similar products available out there today! It also helped us create more targeted campaigns than we were doing before with our previous tools/platforms (Google Ads). We haven't found any downsides so far - everything has been working great for over 2 years now without issues or complaints by users of ours who use IntenetQI as well at work internally within Google AdWords account management team etc.. So overall very happy experience thusfar but would love if they offer better support when you're having problems outside normal usage scenario like not being able too figure something simple how do i set up an ad group?