I like that it is easy to use, has many features available at once (which can be overwhelming), but also allows you as an individual user or small business owner access without needing more expensive software packages such as Adobe Premiere Pro etc..
The program could do better in terms of usability/customization options - would love if there was some way we were able customize our own dashboard layout so each person working from home had something different than another employee who works out side office hours! We are solving problems related specifically around social listening within marketing campaigns by using this tool daily during workhours which helps us quickly identify what content resonates best through various platforms including Facebook ads & Twitter accounts.