Not nearly as expensive as the competition. Oral B and Sonic Care toothbrushes cost about $25. Occasionally you can even buy it for $20 on sale. It's a glorified $5 toothbrush. Of course it looks a lot better now, but you want the product to work. I am shocked by all the positive reviews. The vibrations are meaningless and add absolutely nothing to brushing your teeth, except maybe your placebo. Sonic brushes use a similar way of brushing your teeth, except the power of the brush gets it where it actually does some of the work. Oral b does an excellent job of making spin brushes. This brush reminds me of those cheap $5 brushes that you buy in less fancy packaging. In my opinion you are paying for the marketing and packaging of this product. The reason for my purchase was to try something new after my old oral finally ran out of battery. Seems like I should have stuck with what I know. You buy an electric toothbrush to clean your teeth. If a product can't do what it's designed to do, then there's no point in buying it.
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