I like that it pulls in all my social media platforms so there is no need to log into each account separately or worry about missing something if one platform goes down! It also has great analytics for tracking what posts are getting read & how many people click through links etc which allows me see where improvements can be made as well! There isn't much at this point but they do have plans coming out soon including an integration w/ Google Analytics!! Have been using several different tools now trying various ways to pull together everything under 1 roof - TRT fits perfectly here.