This bleach is strong, lifts very well, surprisingly not blue or purple based. Not bad damage also works well with 30 vol developer if you have virgin dark blonde hair that is almost auburn like mine (: many reviews were negative but not this one! This bucket is more than enough for many bleaches! tinted, and I am now happy with the white/blonde hair of my dreams! I would recommend only leaving it on for 25 minutes after each bleaching session or it will start to itch and burn your scalp (you can also opt for 20 vol decide if you're trying to achieve bleaching or choose a slower process) I was determined to do this and I'm happy with the results It has an odor so be prepared Happy bleaching!
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