I like that you can set alerts for keywords, it is not just limited to certain categories so when there are new articles being published they show up in your newsfeeds! It has been difficult at times trying to figure out how everything works because of all their different features but once we really start using them more then things get easier!! Keep working through those learning curves as some people think this will be easy right away or even after one day use which isn't realistic since most companies don’t have unlimited resources available with employees who work full-time hours. This service does help us keep our clients informed about what is going on within their industry/marketplace by providing insight into trending topics online along with alerting users if anything relevant shows up while browsing websites (news sites).