The ability to reach out with personalized messages is great, as well as being able to track open rates for each individual email sent! In order to be effective in this platform it takes time getting used to all of its features but once you do I think that there's no going back - It works very efficiently when sending large amounts of mailings so if your looking into bulk mailing options then look no further than Mercanto. This software has been instrumental in our success within eCommerce over the last few years.