I liked its simple interface that provides all necessary resources for building an effective business site or blog as per user's requirements/ needs within few clicks only! Not so much like other similar platforms available out there but it does offer what one requires at affordable price range too!! It would be great if they could provide more features such add additional product categories etc., maybe later versions should support HTML5? Also i think some minor UI improvements are required (eg - font sizes) before publishing their services / offerings over public domain sites.
We use this tool mainly because we wanted something quick & easy yet robust enough when compared against others offering same service under higher cost structure than ours!