It has been very helpful in analyzing our social media campaigns for all of my clients as well! The reporting is easy enough if you know how it works but not too hard when we need some help figuring out why certain posts performed better than others or which ones are working best overall vs those who aren't performing so great (yet). I have found nothing bad about this product yet either - would love any suggestions!! You should definitely give your team access now before they make comments like "it doesn’t do anything" because then next week everyone will be asking questions. We use archivers daily across multiple departments/brands within one organization including both PPC & Social Media Marketing along w SEO content strategy etc..