One thing I love most is that it allows me as an owner of this service to be able to see where my clients rank compared with others around them! This has been extremely helpful for our team since we don't always get results from SEO efforts but rather rely heavily upon referrals & word-of-mouth. It's not perfect like other tools out there (Google Alerts or something similar) - sometimes ranking can take some time before showing up when using these type alerts instead if one day they show right away after submitting new content/links etc.) But overall great tool especially considering its FREE version which includes all features available at no cost unlike many competitors who charge hundreds per month without having ALL benefits included so why pay thousands every year? The ability to instantly view rankings via Google search bar makes comparing against competition much easier than trying to find info elsewhere online by searching each competitor separately. This software is easy to use and has a great set of tools and features. I like that the software can be personalized and that the results are easy to read and understand. I dislike that the reviews can not be shared with other users who are not using the software. For us, this is a great way to get a 360-degree view of what people are saying about our business. We use this to identify our most popular reviews and then work to fix any issues or concerns.