A simple product that works well. I needed a flexible tape measure for quick house measurements and body measurements for certain custom made African clothing. $2 is worth it. The ends end in metal to keep it from crumbling. 96 inches is another plus (some are shorter) and I'm completely satisfied. EDIT [2019-02-12]: So I came back here to add a little extra comment to my review because someone mentioned that the FIRST INCH is short (where the band ends with metal). I checked the tape again and found that the FIRST INCH was OUT (or SHORT) by 1/16th of an inch.
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