The fact that this program allows me to add my own RSS feed as well! I can also choose which type of posts I want displayed in each section (Instagram or Google+). It's very easy for someone like myself who has no coding skills at all. Once you get used to it, it isn't too bad. If there was an option to have different colors/fonts etc., then it would be perfect. As mentioned above; however, the main problem with this software is getting people to use it. Some users are not interested in using any kind of platform where they need to learn something new to do what they already know how to do via their browser. This tool will help them post content without having to worry about learning anything new. They don't even have to make changes if needed. Just paste your link into the box and click "Add". Then just select the sections you wish to appear - whether it be Instagram, G+, Youtube or whatever.