I love that we are able to use templates for most things and then customize them as needed.
We have been using this software since 2013 so there is not much new to say about it other than how easy it has become with updates over time. The customer service is very good! They will walk you through anything you need help with. Our biggest issue was keeping track of our emails but now they make it super simple by creating an email list within their system which makes life easier when sending out newsletters or announcements.