I like how easy it is for me as an individual user of this software to make changes in my own content without needing permission from someone else or having access to their account.
It's also very intuitive when creating new articles. The only thing that could be improved would be if there were more templates available so you don't have to create your own template every time. We're using mindcraft to manage our blog posts (both authorship and guest posting), schedule them with tags/categories etc., publish them all easily via one dashboard.