I love that it is so customizable with many different options to help you do what works best for your website or network of sites. You can also easily share reports directly through email if needed as well instead using an excel spreadsheet which was very time consuming when working remotely and without seeing things live right away (which sometimes takes up to 24 hours). There could be some minor changes but overall really like their approach towards making this one platform work seamlessly across all platforms including desktop browsers, mobile devices etc. It would have helped them gain traction quicker had there not been such small issues here & there over months while running trial campaigns where they were testing out functionality prior to launch. We used it primarily for our digital ad spend reporting needs however now utilize other tools due to certain limitations within the program itself - but still highly recommend since everything does tend eventually get sorted once again after release/trial period.