The customization options are just about limitless - you can do almost anything in this platform! It's easy enough that even beginners will be able to create very professional-looking sites using it. I have no complaints at all with how easy and intuitive it was to learn the functionality of the software. They provide great customer service and they're willing to help if you get stuck. Honestly, there really isn't much to dislike about this software. If you need an easy tool to make your business look more professional or sell better products/services without having to pay someone else to do it, then definitely check out what Unicorn has to offer. We've been able to increase conversions by 50% while also cutting down on costs because we were not paying anyone extra to design a website for us. There's nothing bad that comes up when using Unicorn as far as I know so far. Our site looks like an actual designer made them.