I like that it's easy to use, simple interface with no frills or bells & whistles; just what you need in order for your business needs are met! The price point makes this software affordable as well so there isn't any risk involved when trying out their service/product before making final decision about purchasing them later down line if needed (if they have not already). Nothing much at present but will be looking forward towards future releases from io technologies which would include more features such marketing automation etc.,.