I like the ease of use and that it is relatively affordable for small businesses. It does not have as many features as some other programs, but it still has enough to keep our staff healthy and happy! It can be difficult to find employees who are willing to accept their benefits once they know what they will receive in return. We've found that our employees are more likely to be excited about taking the benefit if they don't know exactly what they'll get. As long as you can afford it, this program is worth considering. We were able to attract new hires with the promise of great benefits. It was very easy to navigate through the site, I felt like it was very user friendly! The customer service is great as always. I wish they had more benefits available for employees and not so much of a "pay per use" type business model. If you are looking for an affordable option for supplemental health insurance, this could be perfect for your business. Affordable and easy to navigate.