It's easy to use, it allows you have multiple accounts so that your candidate can be in charge of their own social media presence while still being tied back into HQ with all other campaigns running at once! The layout isn't very friendly when managing more than one account from home (it takes some getting used too). I wish there was an easier way or better integration between mobile apps as well because we are constantly switching devices around during events/campaigns - having everything synced would make things much simpler!! Having this platform helps us manage our digital outreach across many different platforms simultaneously without needing separate software packages like Facebook ads manager etc..