We have picky kids and they let us know when something doesn't taste good. We've tried toothpaste from Colgate Kids, Tom's and Babyganic in the past and have met stiff resistance each time. It was a horrible experience for all parties and it got to the point where we started missing brushing our teeth because they hated those toothpastes so much. Then came Crest Kids Toothpaste which was developed by our children's dentist and they love it. No more fighting or splattering toothpaste when brushing your teeth. They brush themselves voluntarily without resistance. It foams a little, so a little goes a long way. Each tube lasts for several months, so these three packs can last a year for three children. I have no complaints about this toothpaste and neither do children. Overall, we award five stars for this. I'm taking off a star for value for money as you can get it a little cheaper in stores, but the convenience is worth ordering from Revain.
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