What I like most about this platform is its ability for my business website which has been around since 2009 but still in operation now with more than 4 years of experience. The customer support team at google ads was very friendly as well professional too! Nothing much so far!! If you are looking forward towards an affordable yet effective advertising solution then go ahead. This product helped me improve our sales & revenue generation by increasing web visitors who have clicked throughs/conversions into customers or prospects etc.. I like how easy it is for me as an advertiser or business owner of any size (even micro businesses) can use this service with ease! The interface could be more intuitive but once you get used they are very helpful in solving problems when needed!! We have been able solve several issues using their help desk feature which helps us streamline our advertising process even better than before we started working together.