The integration with Google AdWords was one of best features for us, we could see our campaigns from within google platform itself which made it easy to manage them as well!The price too has been pretty high compared others out there but considering that its integrated into GOOGLE ads this makes sense since they have all these data points at their disposal already anyway so no loss here really :) I am sure some other providers are better than BooBox overall though if you're looking just go ahead & try both options (Boo Box vs Competitor) then decide yourself! We were using boobox mainly because 1.) Its good enough 2.). It's fairly cheap 3).Integration w/Google Ads 4!). They offer different plans accordingly5!) So far not much issues or complaints about BOB BOX services!! Good service provider who can help your business grow by running PPC campaign efficiently!!