Very durable and above the competition. Ive gone through many of these style retractable reels. This one has been the best one yet. The cable is metal and just the right size. Its light weight and all metal housing is the best part. It easily clips to the pocket and stays put. The badge sleeves are great as well. Quality plastic and excellent visibility. I also do enjoy that the clip part that attaches the badge is a heavy duty flexible rubber instead of plasticish material like the others on the market.
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