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1 Level
764 Review
63 Karma

Review on SmartFocus by Cameron Novak

Revainrating 5 out of 5

Very good solution if your looking outsource lead nurturing

Easy to use - very intuitive, I had someone set them up for me with ease. Great integration between Marketing automation software (smartfocus) and Pardot Lead Nurture Module (which is where they came into play). It was not great customer service from smart focus support as we tried connecting two different systems together after some user issues at first it wasn't working then later that day or so when getting help online their answer ended up being "try again". They seemed confused about what kind of setup/connection i needed vs how many emails were in my inbox etc. Just make sure you have an understanding of each other programs before attempting this connection! We are solving several problems that were previously addressed using 3rd party providers like Marketo & Hubspot. The interface is quite easy to use, even for people who are new at email marketing automation. I like how they have such great tools in terms of analytics and reporting as well. If you want to try it before buying - go ahead! You will find all information that you need here. We did not experience any problems while using SmartFocus. Our team was able to create campaigns very easily with this tool. It has helped us get more customers/sales from our website.

img 1 attached to SmartFocus review by Cameron Novak



Pros
  • Very affordable
  • Email tracking features.
  • Integrations available via marketplace; ecommerce stores can utilize these connectors if desired,
  • Can be integrated w CRM databases directly through API which makes implementation super simple.,Easy customization options along side decent tutorials.I've used both Salesforces Inbound Automation Toolkit ,and JAMMail.It's just much easier t do than
Cons
  • There are nuances