Ever since I saw a picture of Marvis toothpaste in a travel magazine years ago, I've longed for a chic, eye-catching toothpaste in a unique packaging. While Crest and Colgate leave an ultra-clean mouthfeel and minty breath, their tube designs leave a lot to be desired. The flavors are cardamom, fennel, charcoal, eucalyptus and lemongrass - but I miss the freshness that a good kick of mint can give, especially first thing in the morning. Wildist brand toothpaste, which is SLS-free and abuse-free, is not only beautifully packaged (in traditional old-school metal tubes), but all of their varieties contain natural mint oils for a fresh mouthfeel. I've tried three of their formulas: Dreamomile (for sleep), Soothinger (for sensitive teeth), and Brillimint (for general use) and they're all equally comfortable and effective. There are some notable differences between this stuff and the big brands - although they contain silica due to their mildly abrasive nature, they don't even feel slightly gritty, the mint flavor is very mild, and the paste foams very little. In terms of mouth cleanliness, I'd say they're inferior to supermarket brands, but when all factors are weighed (quality of ingredients, environmental responsibility, animal testing, and packaging design), I'd say Wildist comes out on top. Above.
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