I ordered this watch band and another one at the same time for my new 44mm Apple Watch. The other one I ordered never showed up, so I've been wearing it every day for a couple of weeks now. It is very secure and easy to put on and take off. The leather is very nice (I have black) and goes very well with the black watch. I haven't had any problems with it so far and I haven't noticed any visual wear and tear on the tape material. I like it a lot more than the black sport strap that comes with the Apple Watch. I'll probably buy another one in a different color for some variety but I'm very happy with this one.
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