What can you say about this product? This is an 18 inch steel measuring ruler. Totally useless for measuring anything over 18 inches, but nobody's perfect. I have a few other lengths of this thing and feel like an 18" dipstick is a must for any shop. I'm building, measuring, or drawing anything between 12" and 16" in any direction (shelves spring to mind immediately) and a standard 12" stick just doesn't fit and a measuring stick or tape would be overkill and maybe even bulky. tight, i like it.