The ability of creating custom reports that are easy for our team members without any technical expertise is amazing! We have used it in multiple ways from tracking website traffic through ad campaigns as well measuring click-through rates using different audiences created by us or automatically generated ones like age group etc., but nothing much we dislike about this product so far!! I would definitely recommend them if you need something simple yet powerful analytics tool which can be easily understood even at first glance itself.
Tracking web site visitors who visit specific pages/urls within your websites;Tracking clicks made when users interact (click) an advertisement displayed online such as Google adsense bannersAdvertising campaign performance analysisReporting metrics across various channels i e TVC's & CPM(Cost Per Milleion impressions).