I like how fast it updates real time (at least more than 30 times per hour) - this is great! The UI sucks though so don't expect much out of its fancy graphics if thats what makes ya happy :) It's super powerful but sometimes when there isn't enough information/data available about an account or competitor they will not display correctly. They need better quality control before sending info our way as some accounts just do NOT look legit at all :( But once again their customer support team fixes any issues within hours instead of days which helps us keep track of things quickly :). My clients love being able to see exactly where traffic comes FROM without needing access logs to figure stuff out themselves :) The ability to pull specific data sets from our account and see what is going on with our ad groups/campaigns. I dislike how some of the metrics are displayed, but it's not a deal breaker by any means. Not much. It's been helpful to be able to easily monitor our campaigns and get insights into what's happening in our accounts.
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