I like that it helps me generate large panel sizes at low cost. Also allows for multiple steps in one process to further reduce costs even more while ensuring quality is retained or improved upon over time as you learn how each step works together with all other parts of your system. There are some features missing from this software (e.g., ability to run surveys) but we have been able to work around those limitations by using our web service provider's survey platform instead. The biggest benefit has come through being able to build custom functionality into these systems rather than having them just be generic templates which could potentially require significant customization before they would fit within an organization’s needs/requirements.