I like that you have access to all of your competitors product information such as price history for each item in their inventory which is great if they are having issues keeping up or getting caught off guard by someone else's lower prices! The only thing about this program we wish was available more often would be historical stock levels so we could see what our current stocks were at different points throughout time compared to when new items come out (which happens less than half). Also sometimes there isn't enough detail given during an alert letting us know exactly where something came from/where its going etc - but thats just because not everyone who works here has used sniffies before :) We also use them quite frequently now instead of doing research ourselves online.