Because it's damn cool! That's why. I've never had hair that straight, except when I'm doing my hair in a Dominican salon, and now that it's closed, my hair was constantly in a curly bun. Once I got that, I pulled some of my hair out of the back (you know what we call the kitchen) and straightened it in ONE PASS! I couldn't believe it. I will update the before and after photos but you really do get what you pay for and the iron is fine. i have rose gold
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