The ease of use, the fact that it is so intuitive, the ability to adjust the colors to match our facility and the fact that it is easy to add new pages to the program. I wish that the font size was larger, but that is a minor issue. I would recommend Educate the Wait to anyone that is looking for a simple program to use in their facility. We are able to use the program in our facility and still have the ability to customize it to our needs. The program has allowed us to be more efficient and keep our customers waiting a shorter amount of time.