The most important thing I like about this tool is its ability to generate leads from different sources (facebook pages). You can also check out your competitors profiles in order to know what they are doing right or wrong with their content creation strategy. They have some great tools such as heat mapping which helps you optimize landing page designs. Some features could be improved upon but nothing at all really bad so far! If you're looking into lead generation then definitely give it a try because there's no other way of generating quality traffic than through Facebook ads unless if someone paid $1000 per month for advertising space but let's face reality here - who wants to do that?
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