I like that it allows me to easily see what my audience is looking at, as well as who they are interacting with in order for us (as marketers) to be able to reach out directly through social media platforms such as Facebook or Twitter! It's also easy enough so we can use this tool from our office computer without having any technical issues when using other programs/websites during work hours while sitting behind your desk :) The only thing about SMAudient that sometimes makes you feel awkward because of how much information gets displayed - but not too bad since its very useful if used correctly! We're trying different methods now by reaching new audiences outside traditional marketing channels via online advertising campaigns etc., which has been pretty successful thus far compared to past efforts where people were more hesitant towards buying anything due to lacklustre sales results :).