The ease at which I can create custom screens with my own graphics/text etc! It's also very easy (and free) if you want people outside your organisation access too - just add them as 'guests' or give permissions via an admin panel like any other system would be! There isn't much out there about this product but it does seem pretty good so far? We're using wallflowers mainly because we wanted something more than our current standard Microsoft solution & they were recommended when looking into digital signage software options after reviewing many others including Windows Media Centre / XBMC products!!