I love being able of creating my own graphics, editing them, adding effects like text animation or sound etc without having special training in graphic design software.
The price is not very high but that's because you can get more features than other companies offer at higher prices (special filters, transition options). It would be great if there was also some free tutorials available so people could learn how things work faster instead using trial versions where they need credits from time-to-time which are expensive! Using this tool really helped me improve our communication process. We improved marketing strategies by sharing animations via social media channels as well as making videos ourselves showing new products we were launching.