The ability to target specific audiences, such as those in certain locations or with different interests/needs. I like that it's easy for me to identify my audience (and then tailor my content) so they get what they need from us. It can be difficult to see where we are doing well and where there is room for improvement. Sometimes it takes more time than expected to make changes to our campaigns, but once implemented, they tend to work very well. We've seen an increase in sales since implementing Boostly. There have been no complaints about any aspect of the service.
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