The ease of use, the ability to connect with influencers in different niches and the variety of topics that are available for me to create content on. I've been able to build my blog and grow it's reach by creating content for other influencers. There isn't much competition so far, but as more brands get into this space I'm sure we'll see some competition emerge. It's also very easy to build out an affiliate program. If you're looking for a way to build your blog or business, look no further than PostJoint! They have helped me grow my site and brand since being introduced to them over 2 years ago. I was looking for a way to build out my blog and grow it's reach. They introduced me to the community and now I am able to engage with influencers and share my own.