Its ease of use, powerful features that meets your business needs! It works flawlessly for my small retail store where I manage many aspects within our shop (iPO POS). The support team are super helpful & friendly which we absolutely love!! Nothing so far as i can think off but it could be better if they had an app to help me create invoices in real time while working from home when needed - this would save valuable work hours over having them created separately after returning back into office each day or creating copies by hand afterwards etc.. Overall great product though not sure how much more advanced their competitors products now days since its been around some years? Highly recommend using ebMBOOK Pro Software especially those who need all round management platform including inventory control / stock taking / data analysis without any major issues at lower cost than competition available solutions.